SECRET: I’m not a driven perfectionist.
It’s true. I don’t slave away hour after hour, making sure every last project or task I have is perfect in every detail. That’s just not me. I’m much more of a big picture/idea person. Fortunately, I have just enough skill, luck and connections that my ideas sometimes get off the ground and fly! The funny thing is that my ideas often work out not because I do them better than other people, but rather because I do them first.
The best example is “Decently and In Order,” the Presbyterian podcast and news site that I created and now co-host with several other friends and colleagues. If you’ve listened to the podcast you know that we aren’t the most-informed or well-spoken people out there about Presbyterian happenings. Our audio quality is good, but not great, and we are always talking about things we hope to do with the podcast but we never quite get around to doing them.
The news site is similar. The current graphic look of the website is ugly, but I don’t have the tech know-how to make it what I want. There are also certain functional things that would be great to add to the website, but once again, I just don’t have the skills to do it.
But even given these deficiencies, because I was the first to create a Presbyterian podcast and news site, it worked! There are a several hundred people that listen to the podcast and use the news website. Now, I’m not saying that what we do totally sucks, in fact I’m pretty proud of DAIO and our community. What I’m saying is that someone could do it better than we do.
Another example. I’ve recently started a World of Warcraft podcast called “How I WoW.” We released the first episode last Thursday and have had over 600 downloads since then. Mostly because of my involvement and connections with another podcast called “The Instance”, and because we are taking a different approach than any other WoW podcast out there. My involvement with “The Instance” was once again a matter of being one of the first people to do something. I created a weekly audio segment and submitted it to their show, and at the time they only had one other weekly audio segment and so I made it on to the show as a weekly contributor. I was certainly not the best or most knowledgable person to do that segment, but I was one of the first.
One more example. I’m the director for Alt7, which is a revival of the 7% Event that the PC(USA) used to do. How did I become the director? Was it because I was the most qualified person? Heck, no! I simply had the idea that the conference should happen again and I started a Facebook group to see if people were interested. I was the first person to work with this idea and now I’m in charge (don’t worry, I’ve surrounded myself with very talented people).
Now, because I was the first to do these things and turn out an adequate product, I’m getting a reputation as a well-known Presbygeek. This has lead to co-writing an article for the Outlook, and speaking about Web 2.0 at an upcoming Presbyterian Communicators Conference.
So what can we learn from all this?
1) Don’t be afraid to try something new! Especially if no one else is doing it.
2) The internet enables people with niche ideas to reach the people in that niche. This is the Long Tail that churches would do well to learn about. We don’t need to be all things to all people and try to compete with the mega-church down the street (or even with the flagship church of the Presbytery).
3) Communities make ideas happen. None of the stuff that I do would be successful without a supportive and interactive community.
So now my secret is out. I’m a slacker and the only reason I’ve had any success in my projects is because I’ve been first. Ok, hopefully I’ve done some good work as well. But it never hurts to be first.